How can you be relevant during Super Bowl without spending millions of dollars? Northgate Market answered this question with a series of pre-roll ads imitating the look and feel of the commercials from some of the biggest brands in the event. The key message was to let people know that the products they were about to see could be found at Northgate Market.
This action was mentioned by important advertising outlets like Adweek, Shots and Little Black Book:
https://www.marketingdive.com/news/let-the-games-begin-tracking-every-ad-for-super-bowl-2019/545544/
https://lbbonline.com/news/northgate-market-hijacks-super-bowl-spots-with-pre-roll-parody-ads/
https://www.shots.net/news/article/97229/northgate-market-piggy-backs-on-super-bowl-spots-
https://www.produ.com/noticias/163594
https://twitter.com/adrian_eltitan/status/1092544211268694016?s=21